Cases
Every case here starts the same way: diagnose the root problem, work backward from what we want to be true, and build the solutions alongside the team. The brands and platforms change, but my method does not.
Explore the Practice 01 Virtuous Helped carry a bold vision from a single CRM into a market-leading, AI-forward platform that thousands of nonprofits rely on. Endures 02 Code School Turning technical education into deeply themed, game-like learning experiences, from Rails for Zombies to a platform used by more than 500,000 developers. Exit, 2015 03 UCF Online Turning 100+ online programs into one clear decision journey for prospective students, then extending that system across web, landing pages, and recruitment email. Live Today 04 Arnold Palmer Hospital Turning a trusted children's hospital logo into a complete brand system, from its central promise to the signs that helped families find their way. Endures 05 Mangrove Surf Company Building a family-run coastal apparel brand with a clear point of view, from its first mark and product line to the store, campaigns, and give-back model. Active 06 Penguin Packaging Building a warm, recognizable brand for a full-service packaging company, then carrying its character across the website, campaigns, customer stories, and everyday details as the business grew from launch to $40M+ in gross revenue. Active