Virtuous

Best-In-Class Nonprofit Fundraising

Virtuous is a leading provider of Responsive Fundraising software dedicated to empowering nonprofits with innovative tools to increase generosity and build more personal relationships with donors.

Expertise

Product Management ・ Product Strategy ・ Product Design

Platforms

SaaS Product

Deliverables

Ongoing Management of Product + Design Teams

Project Overview

Virtuous is a leading provider of Responsive Fundraising software dedicated to empowering nonprofits with innovative tools to increase generosity and build more personal relationships with donors. For the past 3+ years I've led the Product & Design teams, building best-in-class software products for the nonprofit industry.

Execution

Giving is fundamentally personal. Donors give to a nonprofit for various reasons, but typically they have a personal connection that's driving their generosity. Virtuous exists to grow generosity in the world, and we are dedicated to empowering nonprofits with innovative tools to increase generosity and build more personal relationships with donors. With a commitment to Build Better, Virtuous continues to pioneer solutions that transform the way nonprofits connect with donors and fulfill their missions.

I joined Virtuous over three years ago because I wanted to do two things:

  1. Build world-class products
  2. Serve impact-driven organizations

Virtuous possesses a rare combination of both — often, to work with impact organizations you have to sacrifice tech. Or, to build amazing tech you have to conveniently ignore the "mission" (or lack thereof). Virtuous is making a real difference in the world primarily because we serve organizations on the front lines. As part of the most innovative company in the nonprofit space, I've had the privilege to lead Product + Design efforts alongside an amazing team, covering a broad swath of product offerings including:

  • A robust CRM that serves as system-of-record
  • Multi-channel marketing including email, SMS, direct mail, and video
  • Suite of online giving + fundraising tools
  • Volunteer mobilization & management
  • Automation suite
  • Enterprise BI and Analytics tools
  • AI products
  • and more...

Results

Virtuous serves thousands of nonprofit organizations across multiple verticals, and supports millions of donors worldwide. In addition to growing our native product ecosystem, Virtuous has made two product acquisitions and continues to innovate across the sector. Most importantly, we have a goal to see $10billion in net new generosity created through Virtuous products — and we're well on our way.