Jason VanLue)

Design for the Other Side of the Screen

DATE: 05.01.13 • READING TIME: 1.5min

When Henry Ford invented the automobile he solved a problem of human transportation. It wasn't like humans couldn't be transported; we moved around on horseback, on trains, on chariots, even on our own two legs. Henry Ford didn't solve the ultimate problem of human transportation—he made transportation better.

Wilson Miner talks about the car shaping the environment in the 20th century in a major, tectonic way. It's certainly one of the most important inventions of the 20th century because of the way life organized around it. We built highways, suburbs, and infrastructure. All because of the car. A tool. A tool that shaped the environment around us.

Sometimes design solves unsolved problems, other times design makes things better. We want to fix the world we live in, so we design. That means we'll keep designing. We'll keep building. We'll keep making things better.

Wilson continues his thought by saying that the car of the 20th century is the screen in the 21st century. The digital screen will have the same impact on our environment as the car did on its environment.

What's the commonality here? It's people.

Henry Ford designed the car for people. Environments were built around the car for people. The screens that we use on a daily basis are, you guessed it, for people.

Design for the people on the other side of the screen. Solve their problems. Make things that they will love. It doesn't have to be complicated, it just has to be for people.

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