I'm Jason, an entrepreneur, designer, writer, watch enthusiast, husband, and dad of three.
I'm a problem solver. As a designer, I have a humbling challenge to make a difference in the world around me through design. I best achieve this when I remember to design for the other side of the screen; when I remember to design for people. Design can solve many of the world's problems, both large and small. The question that I wrestle with on a daily basis is, "what am I doing with that opportunity?"
Jason is active in a number of businesses. He is Founder & Principal of VanLue Design Co, a multi-disciplinary design practice focusing on strategy, brand identity, and digital product design. Jason runs VanLue Ventures, an angel investment and strategic holding company that invests in 1st stage startups, digital products, and niche small businesses. Over the years he has provided independent brand, business, and design consulting for clients like Yum! Brands, Google, NBC-Universal, Arnold Palmer Hospital, 12South, Kay Jewelers, and dozens of small businesses.
For 6 years Jason served as Creative Director and later CEO of Envy, a software engineering consultancy that builds digital products for startups and Fortune 500 companies like Google, Booz Allen Hamilton, and Cisco. During his time he grew Envy's creative team to one of the most respected in the world, led a 3x increase in top-line revenue, and a 5x increase in proftability. Jason helped build and served as Creative Director of Code School, one of the world's leading online education platforms completely bootstrapped out of Envy. The team successfully exited when Utah-based Pluralsight acquired Code School in 2015 for $36million.
Jason has an economics and business management background, and often bridges the gap between design and business, helping companies understand how to build and grow successful products in today's digital world. He speaks around the world on design, branding, business, and economics, and has written two books: Branding Matters, a book about branding for small business, and Three Pipe Problems, a book about solving problems through design. Most importantly, he is a husband, and father. He's an ex-swimmer, amateur cyclist, and reps Orlando City Soccer, the Orlando Magic, Florida State Seminoles, and the North Carolina Tar Heels. He is a watch enthusiast and runs the small vintage shop, 221 Baker. He also likes bourbon. And wine. And short sentences.
- VanLue Design Co
- VanLue Ventures
- 221 Baker :: Curated Masculinity
- Code School
- VanLue Homebrew (Curated Inspiration)
The book on branding for small business.
Three Pipe Problems
A hand-crafted book exploring how design solves problems.
I'm on the socials yo.