I'm Jason, an entrepreneur, designer, writer, and advisor.
I'm a problem solver. I work to bridge the gap between design and business, helping companies craft ideas, build digital products, drive profitable growth, and make a difference in the world. Design can solve a lot of problems, especially when we remember that design is made for people. Through a goal-based, data-driven, human-centric approach, I design for the other side of the screen™. I'm passionate about helping nudge the world particularly in technology education, non-profit and mission-minded organizations, and third-world economic development.
Jason is active in a number of businesses both as a practitioner and advisor. He runs VanLue Ventures, a consulting company that creates, invests in, and advises 1st stage startups, digital products, and niche small businesses. Jason is Founder & Principal of VanLue Design Co, a multi-disciplinary design practice focusing on business strategy, brand identity, and digital product design. For over a decade, Jason has provided innovative solutions for companies like Yum! Brands, Google, NBC-Universal, Arnold Palmer Hospital for Children, Kay Jewelers, Disney, Cisco, GitHub, and over a hundred small businesses.
For 6 years Jason served as CEO of Envy, an industry-leading software engineering consultancy. During his tenure, Jason led Envy to #709 on the Inc 5000, tripled top-line revenue, and increased profitability by 500% in under 3 years. Jason helped build and served as Creative Director of Code School, a bootstrapped product that went on to become one of the world's leading online education platforms. Jason was responsible for all branding and design efforts until Utah-based Pluralsight,LLC acquired Code School in 2015 for $36million.
Jason is a formally trained economist from UCF and The London School of Economics—his economics and business management background combined with his product design experience proves uniquely valuable in helping companies understand how to build and grow successful products in today's digital world. He speaks around the world on design, branding, and economic development, and has written two books: Branding Matters, a book about branding for small business, and Three Pipe Problems, a book about solving problems through design.
Most importantly, he recently celebrated 11 years of marriage to his wife Melanie, has a son and two daughters, and loves Jesus. He's a former All-American swimmer, vintage watch enthusiast, and reps Orlando City Soccer, Orlando Magic, Florida State Seminoles, and the North Carolina Tar Heels. He also likes bourbon. And wine. And short sentences.Work With Jason
The book on branding for small business.
Three Pipe Problems
A hand-crafted book exploring how design solves problems.
I'm on the socials yo.