Hi! I'm Jason, an entrepreneur, designer, and writer.
I build businesses, advise organizations of all sizes, design things, write words, and in my spare time manage to wrangle a family of 5. I like to think of myself as a Digital Diagnostician—or perhaps, more accurately, sort of like Dr. Greg House meets Sherlock Holmes. I help organizations reach the other side of the screen (people) by bridging the gap between business and design. I’m a formally trained economist from UCF and The London School of Economics, and for the last decade I’ve created design solutions for the world’s most interesting organizations—that means I can speak the language of business and the language of design. It’s hard to find a consultant who is competent in both—I interpret business-speak, diagnose business problems, and can craft digital solutions that actually make a difference.
Less poverty, more hope.
To help individuals and organizations more effectively serve and reach their communities through business development and design.
For 6 years Jason served as CEO of Envy, an industry-leading software engineering consultancy. During his tenure, Jason led Envy to #709 on the Inc 5000, tripled top-line revenue, and increased profitability by 500% in under 3 years. Jason helped build and served as Creative Director of Code School, a bootstrapped product that went on to become one of the world's leading online education platforms. Jason was responsible for branding and design efforts from Code School's inception, and helped advise the design and product teams until Utah-based Pluralsight,LLC acquired Code School in 2015 for $36million. He runs VanLue Ventures, a consulting company that helps build and advise businesses. As an independent design consultant over the last decade, Jason has provided innovative solutions for companies like Yum! Brands, Google, NBC-Universal, Arnold Palmer Hospital for Children, Kay Jewelers, Disney, Cisco, GitHub, and over a hundred small businesses.
In addition to his practical entrepreneurial and design experience, Jason is a formally trained economist from UCF and The London School of Economics—his economics and business management background combined with his product design experience proves uniquely valuable in helping companies understand how to build and grow successful products in today's digital world. He speaks around the world on design, branding, and economic development, and has written two books: Branding Matters, a book about branding for small business, and Three Pipe Problems, a book about solving problems through design.
Most importantly, he belongs to his wife Melanie, and is a dad of three kiddos. He's a former All-American swimmer, vintage watch enthusiast, and reps Orlando City Soccer, Orlando Magic, Florida State Seminoles, and the North Carolina Tar Heels. He also likes bourbon. And wine. And short sentences.Work With Jason
The book on branding for small business.
Three Pipe Problems
A hand-crafted book exploring how design solves problems.
I'm on the socials yo.